Launched and grew multi-product services procurement solution at Elance, enhancing client service management.
Successfully transitioned eLance to enterprise software, leading to improved service spending management.
About
I'm a design leader who can think big picture while executing the details to deliver product experiences that customers and users love. Over the last 20+ years, I've helped conceptualize and launch successful products at companies like eBay, Facebook, and SAP.
Currently
Design Director at SAP
Available for
Things I've done
Developed Lead Ads experience at Facebook that generated $1B in new business.
Led design efforts, creating new product tools for advertisers based on user insights.
Redesigned Edmodo mobile app, improving usability and engagement.
Led a design team to enhance educational tools for over 100 million users.
Established user research function at Workstream, influencing product strategy.
Implemented a comprehensive insights library and training resources for improved user engagement.
Writings
liked the positioning and aspect of using what I already have. proposition wasn't carried forward in the onboarding. not sure how the initial page addresses portfolio site and LinkedIn gaps/failures. claiming profile without browsing it seemed aggressive and bad timing. after claiming profile. was dumped on profile in edit mode. no guidance on what to do - assumed I could edit based on the UI elements. AI assistant is available but didn't seem to match onboarding state. Share thoughts button doesn't work. Everything else in the onboarding seemed to work and was very fast.
Work Background