Photo

Tim

Rechin

Design leadership at SAP

DesignLeadershipProduct

San Carlos, California, United States

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About

I'm a design leader who can think big picture while executing the details to deliver product experiences that customers and users love. Over the last 20+ years, I've helped conceptualize and launch successful products at companies like eBay, Facebook, and SAP.

Currently

Design Director at SAP

Available for
ConsultingMentoringProjects
Things I've done

Launched and grew multi-product services procurement solution at Elance, enhancing client service management.

Successfully transitioned eLance to enterprise software, leading to improved service spending management.

Developed Lead Ads experience at Facebook that generated $1B in new business.

Led design efforts, creating new product tools for advertisers based on user insights.

Redesigned Edmodo mobile app, improving usability and engagement.

Led a design team to enhance educational tools for over 100 million users.

Established user research function at Workstream, influencing product strategy.

Implemented a comprehensive insights library and training resources for improved user engagement.

Writings

liked the positioning and aspect of using what I already have. proposition wasn't carried forward in the onboarding. not sure how the initial page addresses portfolio site and LinkedIn gaps/failures. claiming profile without browsing it seemed aggressive and bad timing. after claiming profile. was dumped on profile in edit mode. no guidance on what to do - assumed I could edit based on the UI elements. AI assistant is available but didn't seem to match onboarding state. Share thoughts button doesn't work. Everything else in the onboarding seemed to work and was very fast.

Education

University of California, Davis — B.S., Landscape Architecture

Work Background
2024 – Now

Design Director, First Use & Nurture at SAP

Palo Alto, California, United States
2021 – 2024

Head of Product Design at Workstream

San Francisco Bay Area
2016 – 2021

VP, Design and User Research at Edmodo

San Mateo, California
2015 – 2016

Product Design at Facebook

Menlo Park, California
2014 – 2015

Principal Product Designer at Mint.com

Menlo Park, California
2013

Sr. Director of Development - SAP Cloud at SuccessFactors

South San Francisco
2010 – 2013

Director of Development - SAP Cloud at SAP Labs

South San Francisco
2006 – 2010

Staff Interaction Designer at Yahoo!

Menlo Park, California
2005 – 2006

Senior User Interface Designer at eBay

San Jose, California
2000 – 2005

UX Manager at Elance Inc

Sunnyvale, California
1997 – 2000

Interactive Media Specialist at UC Davis Extension

Davis, California